About us
We’re here to CHEER with you!
Every brand is different. So is every team, and every event. Every fan group is different as well.
So your engagement and growth strategy for the fans should be unique, too.
At CHEER, we work with you to deliver a completely tailored solution, with an agile service model that gets you where you want to go, faster.
It’s a completely collaborative and transparent process from start to finish, ensuring you’re involved at every step. After all, it’s your brand.
We tap into our extensive network of industry specialists to create a solution that suits your budget and deliverables. We coordinate the entire process for you, from wrangling the team and talent to getting the results you want to see—while you deal directly with us at all times.
It’s all about aligning our values, our strategy, and achieving the right outcomes to meet your goals.
And, importantly, having fun along the way.
Meet the Founder
CHEER was founded by leading commercial, brand, and fan specialist, Shay Nasta, whose career spans over 20 years across sports, media, entertainment and cultural events in Australia and overseas.
Working with high profile global and national organisations to secure, plan, and implement large scale partnerships, Shay has a proven record in revenue and brand growth across multiple sports codes, media rights, and events.
Prior to starting CHEER, he led the development of the Perth Scorchers into one of the most successful clubs in Australia, leading the Big Bash League in attendances, commercial growth, fan engagement and event experiences. He has previously worked at the Fremantle Dockers, Abu Dhabi Film Festival and global media rights agency, MP&Silva.
With a passion for helping brands achieve meaningful connections with fans and generate strong financial and reputational returns for their business, Shay has seen firsthand the pain points that brands experience when trying to juggle growth and sponsorship delivery alongside day-to-day management.
He founded CHEER with the goal of creating a service that brings brands and fans closer and to deliver a streamlined planning and delivery solution, freeing up brands to focus on the business side of things.
