Break away from sameness.
Peet engaged CHEER to transform their Perth Scorchers sponsorship into a powerful lead generation engine.
The “Feel at Home” campaign created a natural link between the match day experience and Peet’s core business of developing residential communities. Competition winners and their guests experienced Scorchers games from the exclusive Peet Field Lounge at Optus Stadium, located on the boundary.
Lead capture was integrated across multiple touchpoints and amplified through owned channels, paid media and match day activations, building a qualified database of prospective home buyers.
CHEER designed and delivered a season-long nurture strategy providing Peet’s sales team with rich customer insights and engaged leads.
The Results:
Peet + Perth Scorchers
Komatsu appointed CHEER to analyse the global sponsorship landscape and provide insights into opportunities that aligned with future brand and business goals.
Leveraging its industry insights and global network, CHEER delivered Komatsu a comprehensive assessment outlining cross-market opportunities, the benefits and risks of various models, and benchmark data for properties of interest.
The work played a key role in Komatsu’s sponsorship strategy going forward, with the company joining Williams Racing F1 as Principal Partner in 2024.
Komatsu
CHEER partnered with Containers for Change to showcase the importance of container recovery when you’re out of home.
With the Perth Wildcats game night sponsorship, we brought the It All Adds Up campaign to life through immersive touchpoints designed to educate and encourage behaviour change.
Dressed in the brand’s green to stand out amongst the sea of red, Containers for Change staff collected containers from fans in the aisles, while an on-court mascot challenge entertained the crowd and reinforced the message.
Every container recovered contributed 10¢ to WA Wildlife, connecting recycling efforts to tangible community impact. Distribution of collection bags after the game gave fans the tools to take action beyond the arena.
Every element worked together to prove that small actions, when you’re out and about, all add up.
Containers for Change + Perth Wildcats
