SPONSORSHIP DONE DIFFERENT

CHEER is a sponsorship agency for brands in sports, culture and entertainment.

With over 25 years in the game, we design sponsorships grounded in strategy, powered by data, and built to deliver impact.

The kind that moves the needle on brand buzz and the bottom line.

We’ve partnered with some of the biggest Australian and global brands to transform their sponsorship approach and unlock their full potential.

Our Work

Learn more
Guests enjoying the Peet Field Lounge sponsorship activation at a Perth Scorchers match at Optus Stadium
Komatsu apprentices standing in front of a Williams Racing F1 car in the pit lane
Fremantle Dockers player standing in front of Kleenheat branding

How we help

We connect brands with sponsorships that fit their values, reach the right audiences and deliver on business objectives.

Fan making a heart shape with their hands at a live music event

  • While big stats look nice, they don’t tell the full story. We dig into the data and pair it with market insights to find the right opportunity.

    Sponsorship Strategy Design

    Market Assessment

    Portfolio Evaluation & Optimisation

    Opportunity Sourcing

    Sponsorship Negotiation

  • We unlock fresh opportunities and creative approaches to set your sponsorship apart.

    Campaign Ideation

    Content Development

    Channel Planning

    Campaign Delivery

    Storytelling Workshops

  • We bring sponsorships to life through fan-led experiences, capturing brand attention and turning connection into conversion.

    Activation Design & Management

    Digital Engagement

    Lead Nurture

    Communications & PR

    Brand Ambassadors

  • We assess the effectiveness of your sponsorship - so you know what’s working and can change what’s not.

    In-season Activity Tracking

    Brand Impact Research

    Campaign Evaluation & Reporting

  • We offer senior sponsorship expertise on a flexible basis to support your team when you need it.

    Sponsorship Management

    Budget Development & Oversight

    Stakeholder & Agency Coordination

    Sponsorship Reporting & Analysis

    Performance Reviews & Recommendations

Work With Us

Our Approach

Our advice is always objective - driven by data, not agendas.

Independent

We work seamlessly with your team and agency partners, adding our expertise to theirs.

Collaborative Creativity

We come from the industry, allowing us to unlock value others overlook and identify pitfalls before they become costly mistakes.

Industry Wise