Partnering with brands to unlock greater value, amplify connections and deliver impact.

CHEER is an end-to-end sponsorship agency that turns brand investments into lasting customer relationships.

We merge strategic insights, data-led frameworks and industry knowledge to transform sponsorships from transactional exchanges into powerful brand experiences.

Our
Expertise

Strategy
Builds

We guide brands through the development of measurable sponsorship strategies. Aligned
with business goals, we combine data-driven intelligence with market trends to create
frameworks that drive brand growth and
competitive advantage.

Sourcing
Solutions

We have a proven track record in sourcing and negotiating successful partnerships, using our industry insights and evaluation tools to secure the perfect brand fit.

Bringing
Flair

We spark imagination into every partnership. Through campaign concepting, design, build and implementation, our creative solutions extend beyond the event, focusing on nurturing customer relationships at every stage of the partnership journey.

Optimising
Opportunities

We collaborate with clients and rights holders to maximise existing benefits, while uncovering hidden potential. Our approach ensures no opportunity is missed.

  • Cricket match at a stadium with people in the stands and large LED screens displaying scores. Four people are seated on comfortable chairs on the grassy side, holding Perth Scorchers flags. Advertisements and signage are visible in the background.
  • Two basketball players in red jerseys and a woman in a black suit holding a basketball, standing on an indoor court.
  • Two people walking in a park, wearing white shirts with logos, with a playground featuring a large honeycomb structure in the background.
  • Two children holding soccer balls on their heads, wearing Football Futures Foundation jerseys, outdoors with a clear blue sky.

The
CHEER
Advantage

Experienced

With over 25 years of national and global sponsorship expertise across industries, codes and events, we bring extensive knowledge and proven strategies to the
table.

Bespoke

Every brand has a unique story, and every solution should be just as unique. We combine internal resources with our network of industry specialists to create fresh, tailored solutions that deliver real value.

Accountable

We believe in transparent partnerships and measurable results. Our hand-on approach means you’ll always know where your project stands and what we’re doing to achieve your goals.

Adaptable

Whether you need support in one area or end-to-end management, we can join you at any stage of your sponsorship journey, adapting our services to match your needs.